Our Story

Necklaces

A Captivating Tale of Love and Beauty 

Jouri, derived from the Arabic word for the Damask rose, is an exquisite flower that has symbolized beauty and love for centuries. This rose, which originated in a secluded corner of an ancient Syrian house, embarked on an extraordinary journey, captivating civilizations across Europe from the 13th century. Its story is one of timeless allure.

Jouri: Beauty Meets Authenticity

From its delicately layered petals to its soft and enchanting hues, the Damask rose exudes exquisite beauty. Its captivating fragrance fills the air with a rich, sweet aroma. Yet, its true allure lies in its remarkable resilience, enduring the harshest of weather conditions. Inspired by these exceptional qualities, Jouri was born.

Our Mission

Our designs are meticulously crafted to accompany you throughout life’s myriad moments, be it a day at the office, an unforgettable soirée, or a captivating encounter with nature. Anywhere, anytime. 

Are you ready to embark on a fascinating journey?

Explore our collection of jewelry, designed to echo the essence of this extraordinary flower. Each piece is a testament to your inner beauty and unique style, inviting you on a journey of self-expression and love. 

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